1、THE STARTUP EXPERIENCEUX components inside startupsUX Speakeasy July 2013John StrottJOHN STROTTUX DesignerUX WITHOUT UXTwo core components to a startupthat are user centered.VISION STATEMENT &MINIMUM VIABLE PRODUCTVISION STATEMENTA short sentence defining theorganizations purpose and values.“YOU PRE
2、SS THE BUTTON,WE DO THE REST”“YOU PRESS THE BUTTON,WE DO THE REST”George Eastman,Founder of Eastman Kodak CompanyKEYS TO CREATING AVISION STATEMENTKEYS TO CREATING AVISION STATEMENTIt addresses a real needKEYS TO CREATING AVISION STATEMENTIt addresses a real needIt is simpleKEYS TO CREATING AVISION
3、STATEMENTIt addresses a real needIt is simpleIt is uniqueKEYS TO CREATING AVISION STATEMENTIt addresses a real needIt is simpleIt is uniqueIt serves as a guiding lightIt serves as a guiding lightIt serves as a guiding lightA STAR TO SAILYOUR SHIP BY Jesse James Garret,Author of The Elements of User
4、ExperienceTHE VISION DRIVEN STARTUPIS A UX DRIVEN STARTUPMINIMUM VIABLE PRODUCTAn MVP has just those features thatallow the product to be deployed.EXAMPLESNick Woodman,Founder of GoPro with MVPEXAMPLESTest shot from GoPro MVPEXAMPLESGoPro product assortmentEXAMPLESKelly Slater w/ GoPro Hero cameraKE
5、YS TOCREATING A MVPWrite the user storyKEYS TOCREATING A MVPAs a _, I need to _ so I can _.As a dedicated UX speakeasy member,I need to invite others to a nearby pub,so I can continue drinking & talking UX.Write the user storyMap the interactionsKEYS TOCREATING A MVPLoginLocateSet timeTell people*No
6、t anactual stepNothingnearbyI can make itI cantmake itBookedWrite the user storyMap the interactionsIdentify emotionsKEYS TOCREATING A MVPLoginLocateSet timeTell people*Not anactual stepNothingnearbyI can make itI cantmake itBookedLoginLocateSet timeTell people*Not anactual stepNothingnearbyI can ma
7、ke itI cantmake itBookedLoginLocateSet timeTell people*Not anactual stepNothingnearbyI can make itI cantmake itBookedWrite the user storyMap the interactionsIdentify emotionsSimplify itKEYS TOCREATING A MVPLoginLocateSet timeTell people*Not anactual stepNothingnearbyI can make itI cantmake itBookedL
8、ocateTell peopleI can make itLocateTell peopleI can make itWrite the user storyMap the interactionsIdentify emotionsSimplify itValidate itKEYS TOCREATING A MVPHow does this sweater look on me?Is there a product here?Does it exist elsewhere?Is this MVP exciting?KEYS TOCREATING A MVPWrite the user sto
9、ryMap the interactionsIdentify emotionsSimplify itValidate itITS TIME TO BUILD,LAUNCH, TEST & ITERATELEAN UXJeff Gothelf,Author of Lean UXConceptPrototypeValidateinternallyTestexternallyLearnIterateTHE MVP DRIVEN STARTUPIS A UX DRIVEN STARTUPTHE MVP DRIVEN STARTUPIS A UX DRIVEN STARTUPTHE VISION STA
10、TEMENT &MVP ARE USER FOCUSEDIts up to the team to keep the UX momentum going.REFERENCES & CREDITSAlexa Andrzejewski (ladylexy), Cofounder & CEO of Foodspottinghttp:/ R&Dhttp:/ James Garrett (jjg), Author of The Elements of User Experiencehttp:/ Dayble (willdayble), Author of 4) Minimum Viable Producthttps:/ Gothelf (jboogie), Author of Lean UX, http:/
