1、 汇丰银行商务写作教程（汇丰银行商务写作教程（1） 这是汇丰银行内部培训员工用的写作课程。它把写作分为五步：计划、组织、草稿、修改和编辑。分成 8 章讲解。讲解的时候举具体的例子做示范，对提高商务写作能力很有帮助。今天我们先来了解一下教程的体系和学习计划。 HSBC Writing Course-Writing for Results Chapter 1 Plan your writing Chapter 2 Organise your writing Chapter 3 Draft and revise your writing to make it complete Chapter 4 R
2、evise your writing to make it cohesive Chapter 5 Revise your writing to make it clear and concise Chapter 6 Revise your writing to make it courteous Chapter 7 Structure difficult letters Chapter 8 Edit your writing Introduction Welcome to Writing for Results, a course that can help you enhance your
3、English writing skills. HSBC has designed this course for its staff in the Asia Pacific region. HSBC staff study this course to improve the e-mails, memos, faxes and letters they write at work. If youve never written business documents before, youll find this course extremely useful. Even if youre f
4、amiliar with business writing, this course can still help you. Writing For Results will help you write in a modern style. By the end of this course youll be able to write business documents that are: better organized, more complete, clearer and more concise, more courteous, more correct. The most im
5、portant feature of the Writing Process is its five stages: plan-organize-draft-revise-edit Good writers follow the five stages of the Writing Process to -meet their readers expectations -get the results they want. （来源：中国物流论坛 实习生江巍 英语点津 Annabel 编辑） 汇丰银行商务写作教程（汇丰银行商务写作教程（2） 开始写作之前要有个计划，这样在写作的时候才会知道自己要
6、写什么、写作的目的是什么，才能更好的考虑用什么样的写作方式。 Chapter 1 Plan Objectives: By the end of this chapter, youll be able to plan your writing. Youll do this by deciding: -why you are writing -how you want your reader to respond -what you want your reader to know Why do you plan? What is the value of planning? Think abou
7、t this. Have you ever sat at your desk not knowing how to begin? Very often, you may find writing difficult because you start writing right away. In other words, you overlook the importance of planning before you write. Unfortunately, if you fail to plan, you plan to fail. So you need to plan your w
8、riting . and then write according to your plan. If you plan well, your writing is more likely to get the results you want. How can you plan your writing? Effective writers use 3 strategies. WHY are you writing? WHAT do you want the reader to do? WHAT does the reader need to know? These 3 questions p
9、rovide a good framework for planning. Lets look at them one by one. Why are you writing? The business world is full of busy people. They dont want to waste time reading meaningless letters, memos, faxes and e-mails. They dont want to guess why youre writing to them. Thats why its very important for
10、you to state your purpose for writing very clearly at the beginning. Look at the following letter: 20 September 200X Mr Robert Roman 13/F 151 Gloucester Rd Wan Chai Hong Kong Dear Mr Roman HSBC CREDIT CARD 5411 8001 7633 8766 Thank you for your letter dated 18 September 200X. We would advise that th
11、e card fee would be automatically billed to your card account annually despite your renewed card is remained uncollected. However, annual fee can be refunded provided that the card is uncollected within a certain period and is returned to the Card Centre for cancellation. Please therefore pick up yo
12、ur renewed card at your earliest convenience. We are pleased to be of service. Yours sincerely S TSE Simon Tse Customer Service Officer Card Centre Simons letter is not as effective as it could be. Its actually quite difficult to identify his purpose. You may have had to guess. Simon probably wanted
13、 to do two things: -to ask Mr Roman to collect his credit card and -to explain how the annual fee for credit cards is charged. So, you need to identify your purpose for writing. Your readers need to know why you are writing to them. Therefore, you should state your purpose for writing very clearly a
14、t the beginning. You can do this by writing a sentence which begins with a set phrase followed by a verb. For example, Im writing to / I would like toexplain / request When you use this method to state your purpose, the verb you choose is very important. Why? Because it helps your reader understand
15、why you are writing. Here are some of the verbs you can use: announce, complain, confirm, explain, inform, notify, propose, request and suggest. WHAT do you want the reader to do? After you decide why you are writing, you need to determine your readers response. Your readers need to know exactly wha
16、t you want them to do. Therefore, you should be very specific when determining your readers response. Compare the following two sentences: 1. Please therefore pick up your renewed card at your earliest convenience. 2. Please pick up your new card at our Central branch by 31 May. Sentence 2 is more specific than sentence 1. Remember: when you decide what you want your reader to do, you need to be as specific as possible. WHAT does the reader need to know? So far, youve learned how to determine yo
