1、20001英语阅读理解及答案Passage OneQuestions 21 to 25 are based on the following passage:In the world of entertainment, TV talk shows have undoubtedly flooded every inch of space on daytime television. And anyone who watches them regularly knows that each one varies in style and format. But no two shows are m
2、ore profoundly opposite in content, while at the same time standing out above the rest, than the Jerry Springer and the Oprah Winfrey shows.Jerry Springer could easily be considered the king of “trash talk（废话）”. The topics on his show are as shocking as shocking can be. For example, the show takes t
3、he ever-common talk show themes of love, sex, cheating, guilt, hate, conflict and morality to a different level. Clearly, the Jerry Springer show is a display and exploitation of societys moral catastrophes（灾难）, yet people are willing to eat up the intriguing predicaments（困境）of other peoples lives.L
4、ike Jerry Springer, Oprah Winfrey takes TV talk show to its extreme, but Oprah goes in the opposite direction. The show focuses on the improvement of society and an individuals quality of life. Topics range from teaching your children responsibility, managing your work week, to getting to know your
5、neighbors.Compared to Oprah, the Jerry Springer show looks like poisonous waste being dumped on society. Jerry ends every show with a “final word”. He makes a small speech that sums up the entire moral of the show. Hopefully, this is the part where most people will learn something very valuable.Clea
6、n as it is, the Oprah show is not for everyone. The shows main target audience are middle-class Americans. Most of these people have the time. Money, and stability to deal with lifes tougher problems. Jerry Springer, on the other hand, has more of an association with the young adults of society. The
7、se are 18- to 21-year-olds whose main troubles in life involve love, relationship, sex, money and peers. They are the ones who see some value and lessons to be learned underneath the shows exploitation.While the two shows are as different as night and day. Both have ruled the talk show circuit for m
8、any years now. Each one caters to a different audience while both have a strong following from large groups of fans. Ironically, both could also be considered pioneers in the talk show world.21.Compared with other TV talk shows, both the Jerry Springer and the Oprah Winfrey are _.A) more family-orie
9、ntedB) unusually popularC) more profoundD) relatively formal22.Though the social problems Jerry Springer talks about appear distasteful, the audience _.A) remain fascinated by themB) are ready to face up to themC) remain indifferent to themD) are willing to get involved in them23.Which of the follow
10、ing is likely to be a topic of the Oprah Winfrey show?A) A new type of robot.B) Racist hatred.C) Family budget planning.D) Street violence.24.Despite their different approaches, the two talk shows are both _.A) ironicalB) sensitiveC) instructiveD) cynical25.We can learn from the passage that the two
11、 talk shows _.A) have monopolized the talk show circuitB) exploit the weaknesses in human natureC) appear at different times of the dayD) are targeted at different audiencesPassage TwoQuestions 26 to 30 are based on the following passage:To understand the marketing concept, it is only necessary to u
12、nderstand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on “persuasive salesmanship” to move as much of these goods as possible. Such production and selling focuses on the needs of th
13、e seller to produce goods and then convert them into money.Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marke
14、ting concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.This concept does not imply that business is benevolen
15、t（慈善的）or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction the firm and the customer and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is
16、 through understanding and catering to customers. A striking example of the importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which w
