1、流量及销售数据1月2月3月1季度4月5月6月UV3464706339265123611,492,757451940247555411698订单转化率0.51%1.63%1.44%1.19%2.01%1.35%1.59%月订单数176710333737819,478908433426546天订单数59344246649303111218平均客单价395178203259170221154退款率11%15%13%13%13%10%13%退款金额68355234810169227472,39217465866424114014总收入621408 1565402 13017453,488,555134
2、3523664241877033总毛利额217493407005364488988,986403057232484306961平均毛利率35%26%28%30%30%35%35%费用8%6%5%6%5%5%5%市场推广营销497139392465087208,724671763321243852品牌建设6214156541301734,8861343566428770仓储物流配送141368266459024155,824726722673652368人员开支100000130000100000330,000100000100000100000场地办公15000200001500050,000
3、150001500015000水电网费3000300030009,000300030003000合计188063345242255129788,433271283184590222990净利2943061762109360200,5521317734789483972投入产出比（总收入）1:3.31:4.531:5.11:4.421:4.951:3.61:3.93投入产出比（毛利）1:1.161:1.181:1.431:1.251:1.491:1.261:1.38投入产出比（净利）1:0.161:0.181:0.431:0.251:0.491:0.261:0.38没没有有压压力力! ! 何何来
4、来动动力力? ?2季度7月8月9月3季度10月11月12月1,111,1932865656603524770111,423,928731578137556211081451.65%0.99%1.42%0.87%1.09%1.52%1.69%1.51%18,97228379377415016,3641112023247167336329531313854537177555818222423437027641735335912%9%16%13%13%16%25%18%355,09651995294663173768520,42762321715400998856662,884,797577725
5、1841646 13366783,756,049389510961603964920369942,5032022046445764678371,314,61713632881724911147611133%35%35%35%35%35%28%30%5%5%6%8%6%5%6%5%144,24028886110499106934246,31919475536962424601828,8485777184161336737,560389516160449204151,776226967501633200130,91288960185976133864300,00010000010000010000
6、0300,00010000013000010000045,00015000150001500045,0001500020000150009,0003000300030009,000300030003000678,864175359321931271501768,792440666770204547086263,63926844322645196336545,8259226229547079290251:4.251:3.291:5.721:4.921:4.891:8.841:81:8.991:1.391:1.151:21:1.721:1.711:3.091:2.241:2.71:0.391:0.
7、151:11:0.721:0.711:2.091:1.241:1.7没没有有压压力力! ! 何何来来动动力力? ?4季度年度合计3,215,2857,243,1631.57%1.38%51,100105,9141703105,91437627320%17%3,048,9834,396,89814,975,87425,105,2744,564,3107,810,41531%32%5%5.8%810,3981,409,681149,759251,053408,800847,311330,0001,260,00050,000190,0009,00036,0001,757,9563,994,0452,806,3533,816,3701:8.521:6.291:2.61:1.961:1.61:0.96
