1、电子商子商务第第10版版第9章电子商务软件E-Business, Tenth Edition 2013 Cengage Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with content that may be different from the U.S. Edition. May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole
2、 or in part.2 2学习目标如何寻找、评估Web主机托管服务电子商务软件的基本功能和高级功能，以及这些软件的工作原理业务规模对选择电子商务软件的影响适合大中型企业的电子商务软件适合已有信息技术基础设施的大型企业的电子商务软件电子商务软件如何与其他软件一起实现业务功能E-Business, Tenth Edition 2013 Cengage Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with content that may be differen
3、t from the U.S. Edition. May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.39.1 主机托管方案自自营主机主机自己运营服务器通常大多为大型企业所采用第三方主机托管服务提供商提供Web服务以及电子商务功能通常为中小型企业所采用商商务服服务提供商提供商 (CSP)提供互联网接入和主机托管服务帮助企业开展电子商务E-Business, Tenth Edition 2013 Cengage Learning. All R
4、ights Reserved. This edition is intended for use outside of the U.S. only, with content that may be different from the U.S. Edition. May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.9.1 主机托管方案（续）商商务服服务提供商（提供商（续）提供Web服务器管理并出租应用软件管理服管理服务提供商提供商 (MS
5、P)应用服用服务提供商提供商 (ASP)服务提供商的托管服务共享主机共享主机客户Web站点所在的服务器还同时托管其它网站服务器存放在服务提供商处，并由其运营4E-Business, Tenth Edition 2013 Cengage Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with content that may be different from the U.S. Edition. May not be scanned, copied, duplic
6、ated, or posted to a publicly accessible website, in whole or in part.59.1 主机托管方案（续）服务提供商提供的托管服务（续）独立主机独立主机客户独占Web服务器不与其他客户共享服务提供商职责拥有服务器硬件，向客户出租硬件维护Web服务器硬件和软件提供互联网连接E-Business, Tenth Edition 2013 Cengage Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with
7、 content that may be different from the U.S. Edition. May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.9.1 主机托管方案（续）服务提供商提供的托管服务（续）主机托管主机托管 (collocation或colocation) 服务服务提供商向客户出租物理空间提供可靠的电力供应以及互联网连接客户自己安装服务器硬件和软件，并自行维护服务器6E-Business, Tenth Editio
8、n 2013 Cengage Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with content that may be different from the U.S. Edition. May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.9.1 主机托管方案（续）Web服务器托管决策确保硬件平台和软件的
9、组合:在站点网络流量增加时能够升级Web服务器需求与网站电子商务交易量和网站流量直接相关硬件和软件组合具备可可扩展性展性够适应在客户需求增加时的需求变化7E-Business, Tenth Edition 2013 Cengage Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with content that may be different from the U.S. Edition. May not be scanned, copied, duplicat
10、ed, or posted to a publicly accessible website, in whole or in part.9.2 电子商务软件的基本功能建设网站的软件和硬件产品外部托管店铺所提供的软件工具复杂的电子商务软件包电子商务软件需求的决定因素:预期的企业规模预计的流量和销售量预算考虑在线商店建设成本与实体店建设成本之间的差异8E-Business, Tenth Edition 2013 Cengage Learning. All Rights Reserved. This edition is intended for use outside of the U.S. on
11、ly, with content that may be different from the U.S. Edition. May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.99.2 电子商务软件的基本功能（续）外部托管或自营主机的考量技术人员足够的带宽所有电子商务解决方案都要具备:目录显示购物车功能交易处理大型复杂站点还要具备:对基本商务工具增加了特性和功能的软件E-Business, Tenth Edition 2013 Cengag
12、e Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with content that may be different from the U.S. Edition. May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.9.2.1 目录显示软件目录把在售的商品和服务组织起来可以按逻辑部门组织网络商店的优势一件商
13、品可以出现在多个目录条目下目目录: 列示商品和服务静静态目目录: 由HTML语言编写的简单列表10E-Business, Tenth Edition 2013 Cengage Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with content that may be different from the U.S. Edition. May not be scanned, copied, duplicated, or posted to a publicly
14、accessible website, in whole or in part.9.2.1 目录显示软件（续）动态目目录把商品信息存储在数据库中来提供:每件商品的多幅图片详细描述定位商品并判断是否可用的搜索工具静态和动态目录:位于Web站点结构的第三层11E-Business, Tenth Edition 2013 Cengage Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with content that may be different from the
15、 U.S. Edition. May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.12图 9-1 小型电子商务站点Copyright 2007 柚木室外家具保留所有权利. E-Business, Tenth Edition 2013 Cengage Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with co
16、ntent that may be different from the U.S. Edition. May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.9.2.1 目录显示软件（续）大型著名电子商务网站需要复杂的导航和组织使用动态目录助手和工具小型在线商店需要简单的商品或目录列表商品组织并不是非常重要能够提供带有链接的商品图片使用静态目录商业信条: 切莫挡了顾客的道.13E-Business, Tenth Edition 2013 Cengage Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with content that may be different from the U.S. Edition. May not be scanned, copied, duplicated, or post
